There have been many Sailor Moon doll guides over the years. However many of these older sites are no longer available. I originally planned all the information to be one section under the resource section on my site, however so many dolls have been produced, it made more sense for me to break it up into multiple pages. I also suspect that we will see more Sailor Moon dolls in the future.
Sailor Moon is a manga series by Naoko Takechui. It ran in the early and mid-nineties. There have been two anime adaptations, a live action series, and many musicals. It tells the story of Usagi Tsukino (Serena in the original English dub), a clumsy crybaby who transforms into the heroine, Sailor Moon. She fights against evil with the help of the Sailor Senshi (Sailor Scouts), and Tuxedo Kamen (Tuxedo Mask). The series became a world wide hit.
Since the target audience of Sailor Moon is young girls, many doll lines were released. While my guide focuses on fashhion dolls, it should be noted that there have been many plush dolls and figurines. I am not as interested in them, as I am the fashion dolls.
Sailor Moon doll lines in the 90s, and the 2000s are playline dolls. The target audience was young girls who were a fan of the series. Dolls that have come out in the 10s and 20s have mostly been aimed towards collectors. This is in line with how Sailor Moon is marketed, the 90s and 2000s focused on girls, while the 10s and 20s have focused on those same girls, now as adult women. It will be interesting to see how any future doll lines are designed for and marketed.
This table contains a list of mass produced Sailor Moon dolls. This list is incomplete, and likely will be for some time. Please see individual manufacture's pages (linked under the Sailor Moon Dolls header) for details on playsets, fashions, and other accessories released. More details about each doll line can be found on their manufacturer page.
| Year | Doll Line | Manufacturer | Country | Characters Released | Notes |
|---|---|---|---|---|---|
| 1992 | Sailor Moon (molded hair) | Bandai | Japan | Moon | Sailor Moon was the only doll released. |
| 1993 | Sailor Moon R | Bandai | Japan | Moon, Mercury, Mars, Jupiter, Venus, Ami, Rei, Makoto, Minako, Chibiusa, Neo Queen Serenity | |
| 1994 | Talking Sailor Moon | Bandai | Japan | Moon | |
| 1994 | Sailor Team | Bandai | Japan | Moon, Mercury, Mars, Jupiter, Venus, Chibi Moon, Pluto, Uranus, Neptune, Tuxedo, Super Moon | |
| 1994 | Nakayoshi (babyface) | Bandai | Japan | Chibi Moon | This is a baby doll. |
| 1994 | DX | Bandai | Japan | Moon Set A, Moon Set B | |
| 1994 | Excellent Sailor Team | Bandai | Japan | Moon, Mercury, Mars, Jupiter, Venus | These dolls have gold trim on their fuku. |
| 1995 | Chara Talk | Bandai | Japan | Super Moon, Super Mercury, Super Mars, Super Jupiter, Super Venus, Super Chibi Moon | |
| 1995 | Henshin | Bandai | Japan | Super Moon and Chibi Moon | Clothes can be changed to transform |
| 1995 | Sailor Team | Bandai | Japan | Mercury, Mars, Jupiter, Venus, Tuxedo | |
| 1995 | Chara Talk Interactive | Bandai | Japan | Mercury, Mars, Jupiter, Venus | |
| 1995 | Nakayoshi | Bandai | Japan | Super Moon, Super Chibi Moon | Baby dolls |
| 1995 | Excellent Sailor Team | Bandai | Japan | Saturn | |
| 1995 | Amazoness Quartet | Bandai | Japan | JunJun, PallaPalla, VesVes, Cere | |
| 1995 | 11.5" Deluxe Adventure Dolls | Bandai | USA/ Canada | Moon, Mercury, Mars, Jupiter, Venus | These would later be released by Irwin Toys. |
| 1995 | 6" Adventure Dolls | Bandai | USA/ Canada | Moon, Mercury, Mars, Jupiter, Venus, Serena, Princess Serenity | These dolls (minus Serena and Princess Serenity) would be released by Irwin Toys. |
| 1996 | Beauty Change Dolls | Bandai | Japan | Eternal Moon, Mercury. Mars, Jupiter, Venus, Pluto, Uranus, Neptune, Saturn, Star Fighter, Star Healer, Star Maker | |
| 1996 | Dream Pocket | Bandai | Japan | Eternal Moon, Mercury, Mars, Jupiter, Venus, Pluto, Uranus, Neptune, Saturn, Star Fighter, Star Healer, Star Maker | |
| 1996 | Hinakazari | Japan | Usagi, Mamoru, Chibiusa, Ami, Rei, Matoko, Minako | Made for Hinamatsuri | |
| 1996 | 6" Adventure Dolls | Irwin Toys | USA/ Canada | Moon, Mercury, Mars, Jupiter, Venus, Tuxedo, Beryl | A variaton of Sailor Moon wtih gold trim was available. |
| 1996 | 11.5" Adventure Dolls | Irwin Toys | USA/ Canada | Moon, Mercury, Mars, Jupiter, Venus, Beryl | |
| 1996 | 17" Adventure Dolls | Irwin Toys | USA/ Canada | Moon, Mercury, Mars, Jupiter, Venus | Two variations of Sailor Moon were released. Might be the same molds as the Giganti dolls. |
| 1996 | Giganti | Giochi Preziosi? | Italy | Moon, Mercury, Mars, Jupiter, Venus, Principessa Serenity | Might be the same molds as the 96 17" Adventure Dolls |
| 1996 | Le Ragazze Sailor Moon | Giochi Preziosi? | Italy | Moon, Mercury, Mars, Jupiter, Venus | |
| 1996 | Orecchini | Giochi Preziosi? | Italy | Moon, Mercury, Mars, Jupiter, Venus | Comes with Earrings |
| 1997 | 6" Adventure Dolls | Irwin Toys | USA/ Canada | Emerald, Wicked Lady, Rubeus, Prince Diamond, Princess Serena, Prince Darien, Rini, Professor Tomoe, Kaori Night, Uranus, Neptune, Pluto | called "Ugly Face" by some collectors |
| 1997 | 6" Spinning Adventure Dolls | Irwin Toys | USA/ Canada | Moon, Mercury, Mars, Jupiter, Venus, Rini | called "Ugly Face" by some collectors |
| 1997 | 11.5" Deluxe Adventure Dolls | Irwin Toys | USA/ Canada | Moon, Mercury, Mars, Jupiter, Venus, Rini, Professor Tomoe, Uranus, Neptune, Emerald, Wicked Lady, Rubues, Prince Diamond, Princess Serena, Prince Darien | called "Ugly Face" by some collectors |
| 1997 | 11.5" Deluxe Adventure Doll with Cassette | Irwin Toys | USA/ Canada | Moon, Mercury, Mars, Jupiter, Venus, Beryl. Tuxedo, Rini | Put a link to cassete if available on youtube. Called "Ugly face by some collectors. |
| 1997 | 11.5" Deluxe Adventure Doll with Luna Keychain | Irwin Toys | USA/ Canada | Pluto, Uranus, Neptune?, Prince Darien, Princess Serena, Professor Tomoe, Kaori Knight, Super Moon? | Called "Ugly Face" by some collectors |
| 1997 | 11.5" Deluxe Adventure Doll with Bonus Outfit | Irwin Toys | USA and Canada | Moon, Mercury, Mars, Jupiter, Venus, Pluto, Mini Moon, Tuxedo | Called "Ugly Face" by some collectors |
| 1997 | 11.5" Light Up Tiara | Irwin Toys | USA/ Canada | Moon, Mercury, Mars, Jupiter, Venus | Called "Ugly Face" by some collectors |
| 2000 | 6" Adventure Doll | Irwin Toys | USA/ Canada | Moon, Mercury, Mars, Jupiter, Venus, Tuxedo, Princess Serena, Wicked Lady, Mini Moon, Uranus, Neptune, Pluto | Called "Pretty Face" by some collectors. |
| 2000 | 11.5" Adventure Doll | Irwin Toys | USA/ Canada | Moon, Mercury, Mars, Jupiter, Venus, Tuxedo, Princess Serena, Wicked Lady, Mini Moon, Uranus, Neptune, Pluto | Called "Pretty Face" by some collectors |
| 2000 | 17" Adventure Doll | Irwin Toys | USA and Canada | Moon, Mercury, Mars, Jupiter, Venus | |
| 2000 | 11.5" Deluxe Adventure Doll Combos | Irwin Toys | USA and Canada | Mini Moon and Serena, Mini Moon and Wicked Lady | Called "Pretty Face" by some collectors. |
| 2001 | 11.5" Deluxe Adventure Doll | Irwin Toys | Canada | Saturn, Super Moon | Called "Pretty Face" by some collectors |
| 2003 | Pretty Guardian Sailor Moon | Bandai | Japan | Moon, Mercury, Mars, Jupiter, Venus, Luna, Usagi | |
| 2011 | Fashion Dolls 25cm | Giochi Preziosi | Italy | Moon, Mercury, Mars, Jupiter, Venus | |
| 2011 | Mini Dolls 12cm | Giochi Preziosi | Italy | Moon, Mercury, Mars, Jupiter, Venus | |
| 2014 | Pullip and Bandai | South Korea/ Global | Moon, Mercury, Venus, Princess Serenity, Mars, | ||
| 2015 | Pullip and Bandai | South Korea/ Global | Jupiter, Tuxedo, Chibi Moon, Uranus, Neptune, Human Luna, Pluto, Saturn, Sailor V, Dark Lady, | ||
| 2016 | Pullip and Bandai | South Korea/ Global | Small Lady, Star Fighter, Star Healer, Star Maker. Super Moon, Queen Serenity, Mistress 9, | ||
| 2017 | Pullip and Bandai | South Korea/ Global | Eternal Moon | ||
| 2018 | Pullip and Bandai | South Korea/ Global | Wedding Usagi, Wedding Mamoru, Princess Kakyuu, Helios | ||
| 2018 | Dollfie Dream Sister x Sailor Moon | Volks | Japan/ Global | Moon | |
| 2019 | Dollfie Dream Sister x Sailor Moon | Volks | Japan/ Global | Mercury, Mars | |
| 2019 | Universal Studios | Bandai | Japan | Super Moon | |
| 2020 | Dollfie Dream Sister x Sailor Moon | Volks | Japan/ Global | Jupiter, Venus | |
| 2022 | Sailor Moon Eternal | Bandai | Japan | Super Moon, Mercury, Mars, Jupiter, Venus, Super Chibi Moon, Princess Serenity, Princess Serenity (white hair) |